was employed at The Home Depot, the world’s largest home improvement retailer and second largest retailer in the United States, from 1983 through 2002. For the first seventeen years of employment, Mr. Smith served as the company’s General Counsel. From 2000-2002, Mr. Smith was the Senior Vice President-Executive Services. Since 2002, Mr. Smith has been a partner in GreenSky Financial, a national capital and financial services company headquartered in Atlanta, Ga. that provides loans, lines of credit, and credit cards to businesses. In 2006, Mr. Smith was a founder of and now sits on the Board of Rockbridge Commercial Bank. Mr. Smith is a 1969 graduate of the University of Bridgeport, Bridgeport, CT and received his law degree from Brooklyn Law School, Brooklyn, NY in 1975. Mr. Smith is an active member of the community and serves on civic boards of Kennedy-Kreiger Foundation, the Marcus Foundation and Ian’s Friends Foundation. Mr. Smith has served on the executive committee of the Board of Trustees of the Devereux Foundation and is the chairman of the Devereux Georgia Advisory Board. The Devereux Foundation is the parent company of the Devereux Centers, which provides services for over 15,000 people with emotional, developmental and educational disabilities in facilities located in eleven states.

In 2002, Mr. McCalla sold Creative Retail Services to Huffy Service First, a division of the Huffy Corporation (NYSE Listed). In 2003, Mr. McCalla sold Ovation Group to Test Rite Products Company (TRPC) of Ontario, CA and joined them as President and CEO.  Test Rite Products (TRPC) is a $300+ million in sales subsidiary of Test Rite International a trading company headquartered in Taipei, Taiwan.  TRPC sells and distributes a variety of hard line imported goods into various U.S. retail channels such as Wal-mart, Staples, Target. Sears, and The Home Depot. Mr. McCalla initiated a strategy of brand licensing, private brand development and “up-market” positioning for this traditional low price importer of goods.  Negotiating branding licenses for such names as “Igloo”, “AC Delco” and “Mr. Goodwrench”, Mr. McCalla repositioned businesses from an “OPP” to “Mid-Level” price position into the markets in which those brands were to be distributed. (Outdoor Living and Tools/Automotive respectively). Mr. McCalla also initiated development of new lines of products and markets that offered TRPC the potential for higher margins and stronger growth. These included decorative candles ($0-$40 million in two years under the private brand “Compass Home”) as well as high-end storage for the home ($10-$50 million in two years under the private brand “Home Zone”). Mr. McCalla retired from TRPC in January 2005 to pursue personal interests.

Prior to taking on his current assignment, Shelley was CEO for Norm Thompson Outfitters (an Orchard Brands Company) that has 4 catalog and eCommerce brands – Norm Thompson, Solutions, Sahalie and Gold Violin. Shelley has extensive general management and P& L experience building a reputation for starting up several profitable businesses during a career that spans North America. Before joining The Orchard Brands Group – Shelley was President Home Depot Direct Brands,  were he oversaw the development of the direct business and the start up of new catalog titles such as – The Home Depot Direct – Outdoor Living, 10 Crescent Lane and Paces Trading Company. During the time he was at The Home Depot the direct business grew in excess of 10x. Shelley has had the privilege of being associated with several world class brands and business. Prior to joining The Home Depot, Shelley spent a year with Martha Stewart Living Omnimedia, righting her direct (catalog & on-line) business. Before that Shelley launched Williams-Sonoma Inc into the cyber-age with the development of Williams-Sonoma’s on-line bridal business, then followed the Williams-Sonoma’s online business (Oct 99), followed by Pottery Barn ( Aug 00) and Pottery Barn Kids (01) – making Williams-Sonoma the poster-child for the internet 1.0 era!

has more than 16 years' reporting and editing experience in marketing journalism. He was previously editor in chief of eMarketer, a publisher of online marketing research in New York. Prior to that, he was editor in chief of DM News, a New York-based trade publication covering direct and interactive marketing. He also covered advertising agencies, interactive marketing campaigns, media and e-commerce on DM News and its iMarketing News sibling. He served on those media brands from 1999 to 2007. From 1993 to 1998, he was a foreign correspondent for Advertising Age, an international newspaper of advertising, marketing and media.